Welcome to our home of brand building.

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We create brands that don’t just get noticed
— they get chosen. Again and again.

An unfair advantage isn’t about having the best product, the lowest price, or the biggest media budget. It’s about something far more powerful: emotional connection. The strongest brands don’t compete on rational terms — they win hearts. And when people feel something for a brand, they choose it instinctively, even when logic says they shouldn’t.

That’s where we come in. With our ears to the ground, our hands on the latest technology, and our eyes on the best design, we focus on what truly builds strong relationships between people and brands. We create brands that don’t just get noticed — they get chosen. Again and again.
We exist to turn your brand into an unfair advantage.

30+ years of experience

Great work starts with great people. We look for those who embrace change, see opportunity in complexity, take ownership and raise the bar. 
Together, we turn problems into possibilities and create brands that make a difference.

Byråbild2025 SmallByråbild2025 Small

IW Agency

Peter Myndes backe 16
118 46 Stockholm, Sweden
hello@iwagency.com

Bjarne Otterdahl
CEO & Client Director

bjarne.otterdahl@iwagency.com

Marie Rudolphie
COO & Commercial Director
marie.rudolphie@iwagency.com

Charlotte Törnqvist
Business Director FMCG
charlotte.tornqvist@iwagency.com

© 2026 IW Agency

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