IW Agency

We help define the future position for your brand, clarifying where it should play, how it creates value, and what sets it apart. This provides a sharp direction for growth and differentiation.

The positioning is captured in a tangible brand platform that includes key dimensions such as vision, purpose, values, associations, target audience, and the brand’s point of view. The platform becomes a steering tool that guides decisions and shapes how the brand is expressed and experienced across all touchpoints.

Every strong brand needs a story that resonates. We turn brand strategy into narrative, by shaping how your brand speaks, inspires, and connects with people. 


You get a compelling narrative and over-arching message that bring meaning to your internal and external communication.

A well-structured portfolio helps people navigate your offer and sets a clear direction for which brands and products to prioritise to drive growth.

We structure brands and products to maximise synergy, focus, and growth. The work defines the roles, relationships, and hierarchy within the portfolio, grounded in consumer needs, market dynamics, and growth potential. The result is a focused and scalable strategy and brand architecture that enable future expansion.

Give your brand its first and most distinctive expression. A great name captures the essence of the brand, differentiates in the market, and endures across cultures and contexts.


In a naming process we explore strategic territories, creative directions, and legal availability. Resulting in a name that aligns with the brand positioning, resonates with the audience and builds equity from day one.

Know where your brand stands today to make better decisions for tomorrow. Understanding strengths, weaknesses, and market perception creates a clear starting point for growth.


Our analysis combines internal and external perspectives through studies such as brand tracking, perception audits, and stakeholder interviews. The insights reveal opportunities to strengthen positioning, sharpen direction and increase business impact.

Understand the forces shaping the market and the people within it. By connecting category dynamics with cultural shifts and audience behaviour, we reveal where opportunities lie, and how your brand can stay relevant.

We dig deep into category drivers, trend analysis, segmentation studies, and qualitative research such as interviews, focus groups, and ethnographic studies. The result is actionable insight that informs positioning, innovation, and communication, driving both brand and business growth.

Keep your brand focused, consistent, and performing over time. Effective brand management ensures that strategic intent turns into measurable progress and long-term impact.

We help define brand objectives and KPIs, set up frameworks for tracking and evaluation, and support with the tools and structures needed for daily brand management. Such as brand playbooks, campaign evaluations, and brand tracking studies.

Build your brand from the inside out. A strong employer brand attracts, engages, and retains the people who make your business succeed.

We develop the Employee Value Proposition and translates it into a clear employer brand story, aligned with the overall brand positioning and company culture. Connecting internal engagement with external perception.

Brand identities that capture essence and connect with audiences.
From logos, color palettes, and typography to a complete brand toolbox, we design every detail to tell your story.

We craft visual expressions based on distinctive brand assets that help you stand out and stay recognizable wherever your brand shows up. Grounded in a clear design strategy, we make sure your identity works seamlessly across every touchpoint of your brand.

Brand Positioning & Platform
Brand Narrative & Storytelling
Portfolio Strategy & Architecture
Naming
Brand Diagnosis
Market & Audience Insights
Brand Management
Employer Brand & EVP

Innovation Strategy
Opportunity Mapping
Ideation Workshops & Facilitation
AI-Innovation Sprint
Concept Development
Prototyping & Testing

Translate your brand into physical spaces. From in-store solutions, showrooms, retail displays to office environments and events, we design brand consistent experiences people remember.

Spatial design is built to communicate with the visitor and to create action, because great design doesn’t just decorate, it builds a deeper relationship with the brand.

Products and packaging solutions that blend beauty, function, and experience and elevates your brand. Always based on user insights, we develop concept sketches and prototypes, that is designed not just for aesthetics, but for usability, sustainability, protection and storytelling.

Custom-made AI design tools tailored to your brand’s creative needs. From design asset generators to design production assistants, we build solutions that make implementation faster, more consistent, and a little more magical.

Brand System
Packaging Design
Motion & Audio Design
Spatial Design
Industrial Design
AI Design Tool
Implementation & Production

Creating a communications platform around your brand’s next big idea. Always creative, consistent, and bold enough to capture your audience’s attention today and tomorrow.

Our process is collaborative and inclusive, where your insights together withour expertise help shape bold, authentic ideas.

Campaigns and activations that bring your brand to life, from concept to planning and execution. Strategic, creative, and built to make an impact across any touchpoint and get people talking, clicking, and buying.

Great social content that stands out by fitting in, designed to engage, entertain and inform. Whether its a paid media campaign or relevant content to enrich owned channels we ensure a consistens and unqiue brand experience.

A unique and distinct tone of voice is one of your most important assets. We also create a messaging strategies that reflect your brand’s personality. Clear, consistent, and flexible enough to suit your needs.

The people who matter the most to your brand are often the people you work with. We deliver inspirational and actionable emplower communications that builds the brand from within and turns employees into ambassadors.

Experience Strategy
Customer Journey Mapping
Technology & AI Opportunity Audit
North Star Prototypes
UX/UI/AX Design
Digital Design Systems
Webb & App Development
AI/AR/VR Solutions

Translate your brand into physical spaces. From in-store solutions, showrooms, retail displays to office environments and events, we design brand consistent experiences people remember.

Spatial design is built to communicate with the visitor and to create action, because great design doesn’t just decorate, it builds a deeper relationship with the brand.

By uncovering customer needs, motivations, and pain points, journey frameworks reveal where value is created. The output highlights opportunities to strengthen connection and streamline every step of the customer path.

By mapping pain points and opportunity areas, we help you understand where value is created, and how each moment can be designed to deepen connection and drive measurable impact.

A structured evaluation of your digital ecosystem surfaces where technology and AI can elevate efficiency, creativity, and customer impact. Gaps, redundancies, and opportunities are identified to inform smarter, scalable decisions.

Through a structured assessment of platforms, data, workflows, and capabilities, we identify gaps and opportunities that inform smarter decision-making and future-ready solutions.

We bring big ideas to life through tangible vision prototypes. These high-fidelity concepts illustrate the future state of your product or service, aligning stakeholders around a shared direction and enabling faster, clearer decision-making on what to build next.

Intuitive, human-centered interfaces are crafted to ensure every interaction feels clear, useful, and beautifully considered. Thoughtful flows, visual systems, and responsive behaviors come together to create seamless digital moments. 


From user flows and visual systems to AI-driven assistance and adaptive behaviors, we craft digital moments that feel both intentional and intelligently designed.

Scalable systems unify brand expression and product execution. Components, patterns, and rules support consistent delivery across teams while enabling growth as your digital ecosystem evolves.

Built for consistency and speed, our systems provide the components, rules, and patterns teams need to deliver cohesive digital products, today and as your ecosystem evolves.

Modern engineering practices bring robust and high-performing products to life. From architecture to deployment, websites and applications are built for speed, reliability, and effortless usability across all devices.

Combining engineering practices with thoughtful design, we deliver websites and applications that feel fast, reliable, and beautifully considered across every device.

Intelligent and immersive technologies open new possibilities for engagement. Whether enhancing journeys with AI, layering digital information through AR, or creating fully interactive VR worlds, these solutions unlock deeper storytelling and connection.

We develop intelligent solutions that extend your brand into new dimensions. Whether enhancing customer journeys with AI, enriching storytelling through AR, or creating fully interactive VR environments, we help you unlock innovative ways to engage, inform, and inspire.

A clear innovation strategy sets the ambition, objectives, and time frame for how innovation will drive your brand and business growth.

We help develop an actionable innovation roadmap, aligning opportunity areas, resource focus, and expected outcomes to ensure innovation efforts are clear, measurable, and brand-led.

Identify where your brand can grow next. Through market analysis, consumer insight, and cultural scanning, we uncover unmet needs, emerging behaviors, and whitespace opportunities that fit the brand’s DNA and business goals.

Collaboration fuels creativity. Through structured and energising workshops, we bring together diverse perspectives to generate, refine, and evaluate new ideas.

We use AI to boost creativity and sharped ideas. You leave with actionable concepts, shared alignment, and renewed momentum.

Accelerating the creative process requires new tools and mindsets. By combining human insight with AI intelligence, we make exploration faster, smarter, and more focused.


The Stingray process is the method we use for our AI-powered innovation sprint. It kick starts the innovation process with ideas from our AI assistant, who is trained and promted on the specific task at hand. Giving us lots of valid ideas to develop and refine.

Turning ideas into something tangible is where strategy meets creation. We shape early concepts into clear propositions with defined value, audience, and experience.

You get well-structured, testable concepts supported by storytelling and design. Ready to pitch, prototype, or scale.

Learning early is the fastest path to progress. We bring ideas to life through prototypes and gather real feedback from users and stakeholders.

You gain the confidence to move forward by validating and improving solutions before full-scale launch.