Grundfos
Clarifying a global mission to advance the flow of water.
Brand system / Spatial experience
Grundfos is one of the world’s most important forces in moving, protecting and advancing water. As the company sharpened its global ambition around sustainability and climate impact, a new strategic and communicative direction was taking shape. Our role was to ensure that this ambition was carried consistently, clearly and credibly through a new visual identity.
Working in close collaboration with Grundfos and partner agencies, we helped translate the strategic framework into a refined and expressive visual identity system – one capable of supporting a complex global organisation while remaining recognisable, flexible and purpose-led.
The result is a bolder, more confident brand expression that brings Grundfos’ mission into focus and supports their leadership role in the global conversation on moving water.
What we did
Visual identity – Based on the jointly developed strategy and communication platform, we evolved Grundfos’ visual identity to better express movement, purpose and optimism, ensuring the brand felt dynamic, confident and future-facing.
Brand management and implementation – In close collaboration with other agencies, we acted as brand guardians, ensuring the visual expression aligned with the shared strategic framework and worked across a complex global organisation.
Spatial brand experience – We translated the brand into Grundfos’ headquarters environment, from signage and wayfinding to interiors and digital screens, strengthening clarity, pride, and everyday brand presence.
Brand portal – We contributed to the creation and refinement of brand guidelines that translate strategic, visal and communicative ambition into practical tools, enabling consistent application across markets, functions and touchpoints.
