Grundfos
Clarifying a global mission to advance the flow of water.
Brand system, Spatial experience
Grundfos is one of the world’s most important forces in moving, protecting and advancing water. As the company sharpened its global ambition around sustainability and climate impact, a new strategic and communicative direction was taking shape. Our role was to ensure that this ambition was carried consistently, clearly and credibly through a new visual identity.
Working in close collaboration with Grundfos and partner agencies, we helped translate the strategic framework into a refined and expressive visual identity system – one capable of supporting a complex global organisation while remaining recognisable, flexible and purpose-led.
The result is a bolder, more confident brand expression that brings Grundfos’ mission into focus and supports their leadership role in the global conversation on moving water.
What we did
Visual identity – Based on the jointly developed strategy and communication platform, we evolved Grundfos’ visual identity to better express movement, purpose and optimism, ensuring the brand felt dynamic, confident and future-facing.
Brand management and implementation – In close collaboration with other agencies, we acted as brand guardians, ensuring the visual expression aligned with the shared strategic framework and worked across a complex global organisation.
Spatial brand experience – We translated the brand into Grundfos’ headquarters environment, from signage and wayfinding to interiors and digital screens, strengthening clarity, pride, and everyday brand presence.
Brand portal – We contributed to the creation and refinement of brand guidelines that translate strategic, visal and communicative ambition into practical tools, enabling consistent application across markets, functions and touchpoints.
