When to rebrand a startup: the three gaps that say it's time for a real brand identity
Design, , 7 min read
Brand platform
A brand platform sets out what a brand stands for, who it is for and how it should behave, so that every decision about design, communication and products starts from the same place. These guides cover what a platform contains, when it needs renewing and how it is put to work across an organisation.
The best brand agency in Sweden: how to judge fit, proof and candour
Strategy, , 10 min read
Belief is the new benefit: how brands stay relevant as movements
Innovation, , 6 min read
From online shop to brand experience: how to make e-commerce feel premium
Digital, , 7 min read
How a nonprofit or public institution can stay relevant to younger generations
Innovation, , 7 min read
Building brands in regulated markets: how to grow when you can't advertise
Innovation, , 6 min read
From professional brand to consumer brand: how to keep your credibility
Innovation, , 7 min read
How to create a tone of voice that works for people and AI
Comms, , 7 min read
Will AI replace design agencies? What a brand is worth when everyone can design
Design, , 6 min read
How to name a brand: fit, sound and ownership
Strategy, , 7 min read
How to find new growth areas: job, permission and distance
Innovation, , 7 min read
Agentic commerce: why AI shopping agents make brands matter more
Digital, , 6 min read
What is brand innovation, and how does it keep an established brand relevant?
Innovation, , 6 min read
What does a company website need in the AI era?
Digital, , 7 min read
Is your brand losing relevance? The early warning signs
Innovation, , 6 min read
AI in marketing: how to move from AI tools to AI systems
Digital, , 8 min read
How to write a brand narrative the whole organisation can carry
Strategy, , 7 min read
How does my brand show up in ChatGPT, and how do you get recommended?
Digital, , 7 min read
How to build a strong employer brand: truth, choice and proof
Comms, , 6 min read
Feeling beats logic: why emotional brands win
Strategy, , 6 min read
Category entry points: what they are and how to find yours
Comms, , 7 min read
What is a brand platform, and when do you need a new one?
Strategy, , 7 min read