Turning brands into unfair advantages.

Arla / Brand system / Corporate Identity / Packaging

The global launch of a brand new position.

Spendrups / Packaging

A new old champ reached the shelf and made some sweet waves.

Region Stockholm / Employer Branding / Communication / Campaign

A campaign that captures the meaning of life.

Google / Digital / Spatial Experience

Making space for the important conversations.

Ballerina / Communication concept / Brand System / Packaging

From cookie to character — creating a long-term brand-building asset for Ballerina.

On-going

Go to site

Awards

02/13/2026

Lucky Bait case awarded at 100-Wattaren!

IW Agency hosts SSE XTM kick-out

IW's Tatjana Dubovina Jokić joins Pentawards jury.

Turn brands into unfair advantages with us.

“Pucko does the opposite” — read more on Dieline

IW Agency celebrates four Pentawards wins!

Go to site

Our Approach

We create consistent and meaningful brand experiences in a world defined by change. Because in a fragmented consumer landscape, your brand should be your guiding light and unfair advantage. With our integrated approach that unites insight, creativity and tech, we help you stay ahead.

Our Services

Strategy

Brand Positioning & Platform
Brand Narrative & Storytelling
Portfolio Strategy & Architecture
Naming
Brand Diagnosis
Market & Audience Insights
Brand Management
Employer Brand & EVP

Design

Brand System
Packaging Design
Motion & Audio Design
Spatial Design
Industrial Design
AI Design Tool
Implementation & Production

Communication

Strategy & Planning
Communication Platform & Concept
Campaigns & Brand Activation
Social Media & Content
Tonality & Copywriting
Employer Communication

Digital Experience

Experience Strategy
Customer Journey Mapping
Technology & AI Opportunity Audit
North Star Prototypes
UX/UI/AX Design
Digital Design Systems
Webb & App Development
AI/AR/VR Solutions

Innovation

Innovation Strategy
Opportunity Mapping
Ideation Workshops & Facilitation
AI-Innovation Sprint
Concept Development
Prototyping & Testing